# Prestige Plumbing & Drainage — Design Brainstorm

## Design Brief Summary
Premium Canberra trade business website. Must feel established, trustworthy, conversion-focused.
Colors: Prestige Blue #0d8dd8, Accent Red #e02828, Near Black #1a1f24, Off White #f0f2f4.
Fonts: Barlow (headings) + DM Sans (body).

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<response>
<probability>0.07</probability>
<text>
**Idea A — Industrial Authority**

- **Design Movement:** Industrial Modernism meets Trade Authority
- **Core Principles:** Bold typographic hierarchy, strong contrast, no-nonsense layout, earned trust signals
- **Color Philosophy:** Deep navy-to-black backgrounds for authority sections, Prestige Blue as the action color, Red used sparingly for urgency only. Off-white sections to breathe.
- **Layout Paradigm:** Asymmetric left-weighted layouts. Hero text anchored bottom-left over full-bleed image. Trust bar as a full-width horizontal band. Cards with hard left borders in brand blue.
- **Signature Elements:** Thick blue left-border accents on cards; diagonal section dividers between dark and light sections; bold Barlow Black numerals as decorative elements (e.g., "20+" displayed huge behind text)
- **Interaction Philosophy:** Immediate, purposeful. Hover states reveal blue underlines and subtle card lifts. No gratuitous animation.
- **Animation:** Subtle fade-in-up on scroll for cards. Counter animation for stats (20+, 5★, $0). No parallax.
- **Typography System:** Barlow Black 900 for H1s (60-72px), Barlow ExtraBold 800 for H2s (36px), DM Sans Medium 500 for nav/labels, DM Sans Regular 400 for body.
</text>
</response>

<response>
<probability>0.05</probability>
<text>
**Idea B — Clean Premium Service**

- **Design Movement:** Contemporary Australian Trade Premium
- **Core Principles:** Clean white space, premium card design, strong CTAs, mobile-first conversion
- **Color Philosophy:** White and off-white as the dominant canvas. Prestige Blue as the hero accent and primary CTA. Dark sections use #1a1f24 for contrast. Red only for emergency/urgency badges.
- **Layout Paradigm:** Full-width hero with centered content and dual CTAs. Alternating light/dark sections. 4-column service grid on desktop. Floating quote form card.
- **Signature Elements:** Rounded-corner cards with subtle box shadows; blue gradient badges for USPs; star rating display with Google icon
- **Interaction Philosophy:** Smooth, professional. Cards lift on hover. Buttons have ripple effect. Sticky nav with blue CTA always visible.
- **Animation:** Smooth scroll-triggered fade-ins. Ticker/marquee for promotions strip. Carousel for testimonials.
- **Typography System:** Barlow Black for hero H1, Barlow ExtraBold for section H2s, DM Sans throughout for body.
</text>
</response>

<response>
<probability>0.08</probability>
<text>
**Idea C — Bold Trade Confidence**

- **Design Movement:** Bold Trade Identity — direct, confident, no fluff
- **Core Principles:** Maximum contrast, urgency-driven design, conversion at every scroll point, local identity
- **Color Philosophy:** Dark hero with blue gradient overlay. Sections alternate between white and deep navy. Red used for emergency callouts and urgency tags. Blue is the primary action color throughout.
- **Layout Paradigm:** Left-aligned hero text over full-bleed Canberra/truck image. Trust bar immediately below hero. Quote form positioned high on page. Promo strip as a scrolling ticker.
- **Signature Elements:** Coupon/ticket-style promo cards; blue water drop icon motif from existing logo; bold red urgency badges on cards
- **Interaction Philosophy:** Fast, direct. Every section has a clear CTA. Sticky phone number always visible. Emergency callout section with pulsing red dot.
- **Animation:** Minimal — only scroll-triggered fade-ins and the promo ticker. Pulsing green "Open 24/7" dot in nav.
- **Typography System:** Barlow Black 900 for all major headings, Barlow Bold 700 for subheadings and CTAs, DM Sans Regular 400 for all body copy.
</text>
</response>

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## Selected Approach: **Idea C — Bold Trade Confidence**

This approach best matches the existing brand identity (dark hero, blue/red palette, truck imagery) while elevating it significantly. The design is conversion-focused, direct, and professional — exactly what a Canberra trade business needs to win both residential and commercial clients.
